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Lincoln Lewis & Riverdale’s KJ Apa team up for Hallenstein Brothers shoot

Lincoln Lewis & KJ Apa

Lincoln Lewis & KJ Apa

Former Summer Bay eye-candy Lincoln Lewis has been announced as the face of Kiwi fashion brand Hallenstein Brothers, aptly called “We are Brothers” alongside Riverdale’s KJ APA.

Lincoln joins Australian-based Kiwi musician Chris Black and Australian-based model and horse rider Mattia “Matt” Harnacke.

“Never done the old merdelll thing before so was a lil nervous tbh but was maddd, especially with all the banter with this lot! So stoked to take part in this and also… Thanks for helping me tick going to Canada off my bucket list!! ?” Lincoln shared on his Instagram.

KJ Apa stars as the beloved Archie Andrews in the hit Netflix series Riverdale.

He is New Zealand’s most famous man on social media with 5.4 million Instagram followers.

Apa’s agent Mandy Jacobsen from Red Eleven is excited for people to see the finished ads: “I think everyone is going to be impressed and I can’t wait for everyone to see the real KJ. He was honoured to be considered for such an iconic NZ brand — it’s nice for him to do such a fun campaign and to be able to do something that involves back home again.”

“The campaign is designed to inspire and empower young people to achieve what they want in life. We were drawn to KJ as he has an inspiring story, he’s a local guy doing big things overseas.” Hallenstein Brothers CEO Glenn Hunter told press.


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