Connect with us

Fashion & Lifestyle

Rapper Master P and former NBA star Baron Davis 'in talks' to buy Reebok

Alison Bree

Published

on


Percy ‘Master P’ Miller and Baron Davis are in talks to buy Reebok.

The 50-year-old rapper and former NBA All-Star player are believed to be “in negotiations” to acquire the sportswear brand from current owners Adidas.

ESPN’s NBA reporter, Eric Woodyard, tweeted on Monday night (28.12.20) that: “Percy “Master P” Miller confirms to ESPN that he’s in negotiations to acquire Reebok with ex-NBA guard Baron Davis.

“These companies have been benefiting off us, this could be history for this company going Black-owned,” Miller tells ESPN. (sic)”

As per Forbes, Adidas is looking for around $2.4 billion for Reebok.

However, retired basketball pro Baron, 41, told the outlet: “I think Reebok is being undervalued. I left Nike as a 22-year-old kid representing myself and made the jump to Reebok, which took a chance on me as a creative and as an athlete. I want the people I know athletes, influencers, designers, celebs to sit at the table with me.”

While his fellow investor, Master P, added of their aim to transform the iconic company: “As we focus on turning Reebok into a lifestyle brand not just a basketball brand, our most important initiative will be to put money back into the community that built this company.”

Adidas bought Reebok back in 2005.

Advertisement
Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Trending

Hottest Galleries

Follow Us on Facebook

Don’t Miss

Log In

Forgot password?

Forgot password?

Enter your account data and we will send you a link to reset your password.

Your password reset link appears to be invalid or expired.

Log in

Privacy Policy

Add to Collection

No Collections

Here you'll find all collections you've created before.