Cody Simpson is the new face of the Bonds campaign

The singer is following in the footsteps of Miranda Kerr, Ruby Rose and Iggy Azalea.

Cody Simpson is modelling the brand’s cotton T-shirts alongside indigenous model Charlee Fraser.

He has been living in LA since 2010 to pursue his music career.

The 20-year-old recently set up his own label, Coast House Records, and will release new music inspired by a summer he spent living on Venice Beach.

‘It’s been an amazing year so far. I’ve been recording a whole lot of music over the last six months or so and we’re looking to start releasing that in mid- September,’ Simpson said.

He describes his music as uplifting, poetic, and guitar-driven, different to the pop sounds he became known for in his early teens but similar to the folkier songs he released two years ago under his own label.

Simpson’s lived his life in the spotlight for most of his teen years, and had to get used to the constant scrutiny and interest in his life, particularly when he was dating model Gigi Hadid.

‘It kind of just happened, it’s not something I prepared for,’ Simpson said about living his life in the spotlight.

‘It’s become reality but I wouldn’t want it any other way. It’s given me the

opportunity to be creative for a living.’

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